11/16/2021 4:59:35 PM Bimbo Bakeries Beats Back All-Butter Label Suit By Jason Gordon Deborah Bessner The Southern District of New York dismissed a putative class action against Bimbo Bakeries (the parent company of Entenmann’s) that...
10/14/2021 6:58:37 PM FTC Gone Viral: Commission Puts 700+ Companies on Notice About Deceptive Endorsements By Jason Gordon Nikki Bhargava Erika Auger Yesterday the Federal Trade Commission (“FTC”) announced that it sent “Notices of Penalty Offense” (the “Notice”) to over 700 companies...
10/6/2021 3:51:16 PM Reliance on sweepstakes official rules to avoid litigation requires publication By John Feldman Edward Fultz No one who plans and operates a promotional sweepstakes wants to litigate over the prizes. But one of the primary reasons an operator...
10/4/2021 2:17:54 PM Joint Commitment: Alcohol Producers and Major Agencies Create Standards for Influencer Alcohol Marketing By Stacy Marcus Michael Isselin Deborah Bessner The International Alliance for Responsible Drinking (IARD), which represents major global alcohol producers, partnered with leading...
9/29/2021 2:51:46 PM Personavera v. CHIME: An Innovation Contest Goes Sour By John Feldman Edward Fultz A lucrative prize incentive can be the engine for an exciting and socially beneficial innovation competition. Despite the good intentions...
9/9/2021 2:18:30 PM Facebook Demolishes Housing Ad Discrimination Suit By Jason Gordon Deborah Bessner The Northern District of California has dismissed for the third and final time a proposed discrimination class action against Facebook...
8/20/2021 2:59:02 PM Mexico leads media transparency efforts with new law By Keri Bruce Nick Swimer Erika Auger On April 30, 2021, the Mexican Chamber of Senators and Deputies passed a new law on “Transparency, Prevention and Combating of Unfair...
7/22/2021 3:37:56 PM Sweet Victory: Ninth Circuit Affirms Dismissal of Trader Joe’s Honey False Ad Suit By Jason Gordon Deborah Bessner The Ninth Circuit affirmed the dismissal of a class-action lawsuit that alleged Trader Joe’s Manuka Honey product labeling was...
7/16/2021 1:55:43 PM So Fresh and So Clean: Wet Ones Wipes Suit Dismissed By Jason Gordon Deborah Bessner On June 7, 2021, the Southern District of California dismissed a case against Edgewell Personal Care, Co., alleging that defendants’...
7/1/2021 5:35:46 PM Score One for the Student Athletes: NCAA Adopts Interim Name, Image, Likeness Policy By Stacy Marcus Michael Isselin Deborah Bessner The National Collegiate Athletic Association (NCAA) has officially adopted interim policy changes that will allow college athletes the...
6/24/2021 1:27:56 PM Maryland Legalizes Sports Betting and College Athletes’ Image Ownership By Jason Gordon Deborah Bessner In May 2020, Maryland made two major moves in the sports world: it legalized sports betting and passed a law allowing college athletes to...
6/23/2021 4:06:34 PM Register today! Join us for a CLE webinar “Evolving Roles for Self-Regulation of Medical Devices and Health Services” By John Feldman This CLE webinar offers a unique, inside look at how BBB National Programs’ National Advertising Division (NAD) evaluates medical devices...
5/17/2021 4:28:53 PM Are Virtual Branded Worlds the Future? By Stacy Marcus Deborah Bessner The COVID-19 pandemic has had immeasurable effects on consumers and how they engage with brands, with the elimination of in-person...
4/21/2021 3:49:16 PM FTC Seeks Monetary Penalties for Deceptive Marketing of COVID-19 Treatments in First Action under the COVID-19 Consumer Protection Act By Jason Gordon Erika Auger Last week, the Department of Justice (“DOJ”) together with the Federal Trade Commission (“FTC”) announced a new civil lawsuit filed...
4/20/2021 3:51:44 PM ANA Law & Public Policy Conference, Hosted by Reed Smith – The Future is Now By Keri Bruce The ANA’s Law & Public Policy 1-Day Conference returns virtually to examine the ways in-house counsel can help their marketing teams...
4/19/2021 3:55:46 PM “Ignite”-ing another Photo Copyright Case By Jason Gordon Toam Rubinstein On April 12, 2021, Florida-based creative agency, Creative Klick Agency LLC, filed a lawsuit in the Southern District of Florida against...